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A New Era for Cycling

Road riders and their bikes are going farther and faster than ever before. And when there’s no more road, we still keep on going. But one thing hasn’t changed: we’re always looking to push the boundaries a little further.

In short, riders and bikes are both capable of doing more than ever before. To continue pushing the envelope and adapting to the needs of today’s cycling, SRAM has created a brand new groupset: the SRAM Red eTap AXS™. It’s a new era for cycling.

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The SRAM Red eTap AXS™ is a new groupset with a wider gearing range and a more gradual progression. What for? So you’re always using the right gear and getting the quietest, smoothest, safest riding possible. It all comes down to concentrating on what’s most important: riding.

The SRAM Red eTap AXS™ comes with new technology, a new look and new features. This high-performance groupset makes for faster changes than the previous generation of eTap. Because we ride at speeds that progress faster and faster, we need the quickest gear change possible, such as launching an attack on a climb with our Orca or moving down through the gears and launching a sprint in second gear on our Orca Aero.

The Orca is made for professional riders, designed with dynamic racing geometry (and Freeflow forks) to maximize pedaling efficiency and aerodynamics. It’s our best carbon construction with the best carbon fibers available.

orbea orca aero sram eta axs groupset orca m11iltd

ORCA M11ILTD

To cut through headwinds, try the Orca Aero. This bike includes small improvements to tube shape and various components to prioritize stiffness and increase aerodynamic performance. Whether your goal is to lead the pack or raise your arms in victory after hitting 1700 W on SRAM Red eTap AXS™’s new potentiometer, the Orca Aero will help you get there.

orbea orca aero sram eta axs groupset orca m11iltd

ORCA AERO M11ILTD

The two Orca models also come with Mavic Cosmic Pro Carbon wheels. In other words: both models have perfect versatility, with a blend of light weight, high stiffness and superb aerodynamics for maximum efficiency and the fastest speed possible.

orbea orca aero sram eta axs groupset orca m11iltd

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LOTS OF NEW FEATURES

SRAM offers a choice of three chainrings (50/37, 48/35, 46/33) and three cassettes (10-26, 10-28, 10-33); for disc or rim brakes; for 1x or 2x drivetrains; for classic or triathlon/time trial handlebars; and for lots of technological innovations. Because cycling today deserves it.

SRAM’s new technologies are loaded with features such as Orbit™, included in the rear derailleur to manage the chain; new-style rods and chainwheels, now with a built-in potentiometer, among other features; an attractive, straight profile Flattop™ chain for quieter, more precise running; and the XDR universal hub mounting system. 

The stiff, lightweight DUB bottom bracket unit is now available on road bikes after SRAM introduced it in the MTB line. A new electronic integration system, called AXS™, lets you change the performance of components, personalize controls and configure maintenance reminders.

It all comes with a new overall look that’s distinctive and high-class. (And wireless among the entire eTap line.) The new SRAM setup is an ideal combination with the internal cabling on the brakes of our Orca and Orca Aero models.

orbea orca aero sram eta axs groupset orca m11iltd

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WELCOME TO SRAM

The new SRAM Red eTap AXS™ is not the only novelty in this brand, founded in 1987. We are pleased to announce that SRAM is the latest partner with the Orbea Factory Team.

Recently signed athletes Sandra Jordà, Ibon Zugasti, Tomi Misser and Alberto Losada will ride with SRAM components in their road and mountain bikes.

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ORBEA ENDURO TEAM 2019

The Orbea Enduro Team project started out in January 2018.It was our return to the Enduro World Series following the Orbea Enduro Crew. It’s been almost a year since our return to top enduro competition and we’ve learned a lot.

This goes along with our nature that just won’t let us settle for second best, that makes us always strive for improvement and evolve in everything we do. It’s a part of our day to day and our philosophy at all levels.

As the result of all this, the team will debut a revamped structure in 2019, which will give us a more powerful Orbea Enduro Team, with more ambitious goals. The changes will be felt on an athletic level and in terms of communications and product development.

New Team Manager

On the one hand, we’ve added a trusted person to the management team who has already formed part of the Orbea family for a number of years. He’s an experienced and recognised competitor in different categories of MTB who also has a long history of leading rally, enduro and DH teams.

This person is none other than Primož Štrancar, from Slovenia, where enduro has a long tradition. He brings more than two decades of experience in many different facets of MTB. He arrives on the team to replace Julien Brugeas, whom we would like to thank for his hard work over the years. We wish him well in this new stage of his life.

Simply put, Primož believes in dedication, commitment and honesty. These are values that served well him during his cycling career to become national DH champion, national XCO champion on several occasions, and international and Olympic XCO rider and the first World Enduro Master’s Champion in the EWS.

As a coach, he has served as head coach for different countries with XCO and DH teams, also earning international accolades. As if this were not enough, he is a qualified physical education instructor specialised in the training of cyclists. He definitely brings to the table a great deal of added value to promote the qualities of our riders.

A diamond in the rough

Our riders will have a new teammate in 2019.He’s a young 22-year-old talent from Slovenia, and reigning enduro champ in this country for the past four years. As a matter of fact, he competed in the 2018 EWS and came away with a fifth place finish as the best result in one of the rounds. His name is Vid Peršak, and he’s a force to be reckoned with.

With this addition, we now have a number of riders who come from or live in different countries with a long enduro tradition. Thomas Lapeyrie represents the French side of the Alps, Gabriel Torralba hails from the peninsular side of the Pyrenees and Becky Cook comes from the small Island of Wight; near New Forest National Park.

Sports Marketing Manager

We’ve also added a new internal position, to take charge of the different management and communications tasks with the Orbea Enduro Team.

Among other things, he will facilitate contact between the team and Orbea. He will gather and attend to the needs of the Orbea Enduro Team and will also have the job of connecting the content developers with the team and our riders. Aitor Otxoa Fernández will take charge of this new role.

New contents

Finally, other news for 2019 is the incorporation of a new contents agency.

This doesn’t mean that we’re closing the door on our current content provider. Next year, this collaboration will be more closely focused on the product. The new content agency will work exclusively for the Orbea Enduro Team.

All of this will give us contents that are a step ahead of the competition. The focus will be more human, personal and documentary, providing added value for all enduro fans.

We have a very exciting year ahead of us. Care to join us?